LakeEffectKid Designs is a small apparel business I started this year and have worked on developing alongside my university studies.

Inspired by the music scene, it has become popular amongst youth aged 13 - 21. I originally designed shirts based on song lyrics but now work with a writer to create completely original, exciting designs.  I am involved in the whole process, from the initial ideas, to printing the shirts, managing orders and keeping in contact with customers, then shipping them off.

Based on Eurostile, Televised is a typeface i created inspired by the unique shape of old television screens. It was drawn, produced and kerned entirely by hand using ink pens and a photocopier.

The brief was to create a poster advertising the play ‘OE’ at Horizon Theatre. It had to represent the tone and content of the play, in order to attract the target audience. I created a pastiche of a passport, with stamps showing the necessary information, as well as quotes from the play itself. The poster would only be stuck down on the right side, with the left side flapping in the Wellington wind, catching viewers attention with the altered passport cover.